Dental Marketing Guides
Free, practical guides for UK dental practices — written by Carl Fox based on 12+ years and £100 million in tracked ad spend. No fluff, no generic advice.
51 minutes · Free · No sign-up required
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The Complete Dental Marketing System — 51-Minute Masterclass
Before diving into the individual guides, watch this first. Carl Fox walks through the exact system used across 12+ years and £100 million in tracked ad spend for UK dental practices.
- Why most dental marketing fails — and the fix
- The 5-step patient acquisition framework
- How to reactivate dormant patients for free
- The 60-second follow-up system that doubles show rates
- Where to invest first based on your practice situation
Cornerstone guides
The eight areas that form the foundation of any dental marketing strategy.
Dental SEO UK
How UK practices rank #1 on Google — GBP, citations, content strategy.
Google Ads for Dentists
Campaign structure, budgets, and the 60-second follow-up system.
Dental Marketing Costs
Real UK pricing — agency fees, ad spend, and per-enquiry benchmarks.
How to Choose a Dental Marketing Agency
10 questions to ask, red flags, and green flags.
Local SEO for Dentists
Map Pack dominance, GBP optimisation, and review systems.
Dental Website Design
Conversion-focused design, speed, and mobile-first principles.
Dental Lead Generation
All 9 patient acquisition channels with cost and timeline benchmarks.
Dental Marketing Plan
90-day plan, budget framework, and KPIs for UK practices.
Treatment marketing
How to market specific high-value treatments to the right patients.
Dental Implant Marketing
Targeting high-intent implant patients and managing long sales cycles.
Invisalign Marketing
Standing out in a crowded market and converting price-sensitive enquiries.
Cosmetic Dentistry Marketing
Visual-led strategies for smile makeovers and treatment packages.
Composite Bonding Marketing
Fast-growing treatment demand and how to capture it profitably.
Full Mouth Reconstruction Marketing
Marketing the highest-value treatment in dentistry.
All-on-4 Marketing
Reaching full-arch patients and building the right referral pipeline.
Teeth Whitening Marketing
Using entry-level treatments to build patient relationships.
Sedation Dentistry Marketing
Reaching anxious patients who avoid dentistry without the right message.
Channel guides
Platform-specific strategies for the channels that drive dental patient acquisition.
Facebook Ads for Dentists
Meta campaigns that generate cosmetic and implant enquiries.
Instagram Marketing for Dentists
Building a visual brand that attracts cosmetic patients.
TikTok for Dentists
Whether TikTok is worth your time and how to make it work.
YouTube Marketing for Dentists
Long-form content that builds trust before patients ever call.
Email Marketing for Dentists
Reactivating dormant patients and nurturing enquiries to booked appointments.
Running your marketing
The operational side of dental marketing — compliance, measurement, and patient value.
Dental Marketing Compliance
GDC and ASA rules every dental marketing campaign must follow.
Dental Marketing ROI
How to measure what's working and what's wasting your budget.
Dental Patient Lifetime Value
Why LTV is the number that should drive every marketing decision.
Dental Reputation Management
Building reviews, responding to feedback, and recovering from incidents.
Comparisons
Head-to-head breakdowns to help you decide where to invest.
Best Dental Marketing Agencies UK
An honest look at the agency landscape and how to evaluate your options.
Agency vs In-House Marketing
True cost comparison and which model works for which practice type.
Google Ads vs Facebook Ads
Which platform performs better for dental — and when to run both.
Dental SEO vs PPC
Where to invest first — timelines, costs, and the recommended approach.
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