Free Google Ads audit — find out who your budget is really buying
Most dental Google Ads accounts leak a chunk of spend to NHS searches and "cheap treatment" tire-kickers that were never going to book — and every one of those clicks is money that didn't go toward a real implant, Invisalign or veneer enquiry. Carl will personally look at your account and tell you what's leaking, for free.
- No automated report — Carl reviews it himself and tells you straight
- Takes minutes to request — a screenshot or a quick call is all it needs
- No obligation. You get the findings whether you work with us or not
Prefer to skip the form? WhatsApp Carl directly — or call him now on 07966 349 562.
The problem isn't your ads. It's who they're letting through.
Run Google Ads for a dental practice with no filtering, and a predictable thing happens:
- "Cheap dentist near me," "free consultation," "NHS dentist taking new patients" — searches for treatment that either doesn't exist at your practice or was never going to book at your prices.
- Every one of those clicks costs the same as a click from someone who can actually afford an implant or a full smile makeover.
- Your cost-per-booking climbs, your team's time gets spent on enquiries that go nowhere, and the account looks "expensive" — when really it's untargeted.
We actively filter and deflect that traffic — through negative keywords, message match, and how the ad itself is written — so your budget isn't spent chasing people looking for something that doesn't exist. That budget stays available for the high-ticket, high-value treatment enquiries your ads should be attracting.
What the audit covers
What Carl actually looks at
No automated report, no generic PDF. Carl reviews your account the same way he'd review one of his own client accounts.
Where the clicks are actually coming from
Search terms report first — this is where NHS and "free treatment" leakage shows up immediately. If nobody's checked it in a while, it's usually worse than expected.
Account structure and targeting
Campaign and ad group structure, match types, negative keyword lists (or the gap where they should be), and whether the account is set up to filter low-intent traffic at all.
Message match on the landing page
Does the ad and the page it lands on actually speak to the treatment being searched for, or is it a generic "contact us" page doing the filtering job the ad copy should be doing?
Cost-per-booking against real treatment value
Whether the numbers make sense. A high cost-per-click can be perfectly fine next to a £3,000 implant case — the question is whether the account is actually reaching those enquiries.
You'll hear back from Carl directly — not a report generator, not a junior account manager.
Why this matters at scale
One practice started at £1,200 a month in Google Ads spend. We doubled it, month over month, until it found its ceiling at £12,000 — and it's stayed there since. Cost per booked call or appointment held between £60 and £109 the whole way up, funding implants, Invisalign, veneers, composite bonding and full smile makeovers.
If the filtering isn't right from the start, that kind of scale-up just means paying more to attract more tire-kickers. Get it right, and the same spend buys more of the enquiries that are actually worth having.
Cost per booked call or appointment — held steady even as monthly spend scaled 10x, from £1,200 to £12,000.
"His innovative approach to modernise the way that we interact with new leads really brought us up to date with modern methods. This massively improved our new patient enquiries and all of whom were of a much higher quality."
— Dr Carol
What happens after you request it
You send Carl the basics
Fill in the form above, or just WhatsApp or call him. If you can grab a screenshot of your campaign overview and search terms report, that helps — but it's not required to get started.
Carl reviews it personally
Usually the same working day. He's not running it through a generic audit tool — he's looking at it the way he'd look at a client account.
You get a straight answer, on a call or WhatsApp
What's leaking, what he'd fix, and whether the account is even worth running as-is. If working together makes sense, he'll say so — if not, you still keep the findings.
Is this right for your practice?
This is for you if…
- You're already running Google Ads, or about to start
- You offer high-value private treatment — implants, Invisalign, veneers, cosmetic work
- You suspect (or know) your cost-per-booking looks worse than it should
- You want a straight answer, not a sales-y "free audit" that's really a pitch
This is NOT for you if…
- You're NHS-only with no plans to grow private revenue
- You have no patient list yet and want to start with something free — try reactivating your existing list first
- You're not running (and don't want to run) any paid ads at all
Questions dentists actually ask us
Is the audit actually free, or is it a sales pitch in disguise?
It's free. Carl looks at your account personally and tells you what's working, what's leaking budget, and what he'd change. If it turns into a conversation about working together, that's your call — not a condition of the audit.
Do I need to give you access to my Google Ads account?
No. A screenshot of your campaign overview and search terms report is usually enough. Most practices find it easier to just get on a call or WhatsApp Carl the details directly.
What exactly do you look at?
Account structure and targeting, negative keywords (or the lack of them), how much spend is going to NHS and free-treatment searches, landing page message match, and whether your cost-per-booking makes sense against your actual treatment values.
How long does it take to hear back?
Carl reviews every audit request personally, usually within the same working day. He'll message or call to talk through what he's found.
Who you'll actually be dealing with
Denmarketing is run by Carl Fox — and when you request an audit, Carl is the one who looks at it. Not an account manager, not a junior, not a ticket queue. He has spent 12+ years and overseen over £100 million in tracked ad spend getting patients into UK dental practices.
He's scaled dental Google Ads accounts from £1,200 to £12,000 a month, and the one thing every account has in common at the start is budget leaking to people who were never going to book. The audit's free because the leak is usually obvious to spot once someone who's seen a hundred of these accounts actually looks.
Talk to him direct: 07966 349 562 · WhatsApp · [email protected] · LinkedIn
Book a call with Carl
Pick a time that suits you — 15 minutes, no pitch deck, straight answers.
Find out what your ad budget is really buying
Free, personal, no automated report. Takes minutes to request.
Request My Free Ads Audit Or WhatsApp Carl directly: 07966 349 562